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US Mobile Advertising Spending by Format 2008-2010

(millions and % change)

Most Popular Advertising and Marketing Tactics in 2009

According to US Advertising Agency Executives (% of Respondents)

RainedOut SMS Sponsor Ads Make an Impression 

• SMS ads more than twice (20.2%) as commonly recalled as mobile web ads (8.1%)
  
• Reach highly captive audience – achieve nearly 100% impression rate
   
• Unlike email, SMS is typically (95%) read within an average of 4 minutes
   
• Unlike other advertising (email/web/print), RainedOut ads appear all alone - just your ad and a highly anticipated message
   
• 232 million SMS users in the U.S. (2009 Q4)
   
• SMS is used by at least two thirds of all mobile consumers in the 18-50 age segment
   
• SMS is 100% available on mobile phones in U.S. (WAP and Client are 85% available)
   
• SMS supports website hyperlinks, allowing advertisers to create landing pages to track conversions
   
• SMS leads in availability, ease-of-use, cost savings, and adoption rate