“RainedOut is a quick and easy way for us to let people know we’re not racing tonight. It’s very user-friendly. It takes thirty seconds to use. We login, type in a message, hit send and it’s taken care of."

Scott Running

Snr Dir of Media & Info

Stafford Motor Speedway

Content

SMS Advertising Stats

US Mobile Advertising Spending by Format 2008-2010

(millions and % change)

 

Most Popular Advertising and Marketing Tactics in 2009

According to US Advertising Agency Executives (% of Respondents)

Stats

 

RainedOut SMS Sponsor Ads Make an Impression 

  • SMS ads more than twice (20.2%) as commonly recalled as mobile web ads (8.1%)
  • Reach highly captive audience – achieve nearly 100% impression rate
     
  • Unlike email, SMS is typically (95%) read within an average of 4 minutes
     
  • Unlike other advertising (email/web/print), RainedOut ads appear all alone - just your ad and a highly anticipated message
     
  • 232 million SMS users in the U.S. (2009 Q4)
     
  • SMS is used by at least two thirds of all mobile consumers in the 18-50 age segment
     
  • SMS is 100% available on mobile phones in U.S. (WAP and Client are 85% available)
     
  • SMS supports website hyperlinks, allowing advertisers to create landing pages to track conversions
     
  • SMS leads in availability, ease-of-use, cost savings, and adoption rate