Content
SMS Advertising Stats
US Mobile Advertising Spending by Format 2008-2010
(millions and % change)
Most Popular Advertising and Marketing Tactics in 2009
According to US Advertising Agency Executives (% of Respondents)
RainedOut SMS Sponsor Ads Make an Impression
- SMS ads more than twice (20.2%) as commonly recalled as mobile web ads (8.1%)
- Reach highly captive audience – achieve nearly 100% impression rate
- Unlike email, SMS is typically (95%) read within an average of 4 minutes
- Unlike other advertising (email/web/print), RainedOut ads appear all alone - just your ad and a highly anticipated message
- 232 million SMS users in the U.S. (2009 Q4)
- SMS is used by at least two thirds of all mobile consumers in the 18-50 age segment
- SMS is 100% available on mobile phones in U.S. (WAP and Client are 85% available)
- SMS supports website hyperlinks, allowing advertisers to create landing pages to track conversions
- SMS leads in availability, ease-of-use, cost savings, and adoption rate
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