"The players and parents like that it's a text message. They don't have to be by a computer to get it. Most of them have their cell phones with them, so it's a lot quicker and easier for them to receive the information."

Sports Director

Greenwood Family YMCA

Content

Metrics

RainedOut is a Highly-Targeted Demographic

• Sports-oriented individuals

• 76% are parents of youth athletes

• 60% female / 40% male

Demo

• RainedOut messages are highly anticipated and relevant because they are generated from the community, league or organization

• 44 million children between ages of 5-17 play youth sports

• In the U.S., people use mobile phones to: send text messages (67%); take pictures or video (57%); and use the Internet (43%) according to Pew Research (2011).

A Diverse Sports Reach Uses RainedOut

• Youth, Collegiate, and Adult League Sports throughout the U.S.

• YMCAs, Boy Scouts, and Regional/County/City Parks & Recreation

• Soccer, Football, Baseball, Softball, Lacrosse, Swimming, Hockey, Cheer, etc.

• Auto Speedways, Dragways, Dirt Tracks, and many more